Marvel comics have been in production for more than 70 years. They’re popular even today thanks to the blockbusters regularly produced by Disney. Superhero movies are incredibly popular, amassing huge audiences. It’s impossible to buy tickets in theaters during the premiere days. This hype has a positive effect on Disney’s profits. With an average budget of $ 250 million, the box office is about $ 700 million. The highest-grossing Marvel film is became “The Avengers. Final”. During the rental, it collected $ 2,797,800,564. Some people are surprised by the success of such films, considering them mediocre. It is worth finding out why movies with superheroes are so popular and what is their relevance among the audience.
Excellent graphics
It’s no secret that Marvel movies are shot on a green background (chromakey), then the necessary details are drawn on the computer. The result is stunning. Motion designers manage to create realistic worlds, unique characters, sophisticated weapons, and that’s why audiences love comic book projects.
Recently, Marvel has been releasing movies in 3D. Watching movies with special glasses gives the impression of personal presence. Colors seem juicy, and objects are voluminous. After the end of the film, many are impressed. Some go to the same picture several times to get aesthetic pleasure.
Unique humor
Marvel movies have become popular because of their great humor. The characters in the frame often make original jokes. They don’t really affect the plot, but they make it easier, unload complex and dramatic moments. Some phrases “go to the people” and often adorn various memes.
The main prankster is Tony Stark, brilliantly played by Robert Downey Jr. He often jokes, attracting attention, in the end, the plot only benefits from this. The actor has repeatedly admitted that most of the funny scenes and lines are improvisation. Colleagues on the set often pick up his ideas and develop them. As a result, these moments become as popular as possible, and the film collects more money at the box office.
Diverse audience
Different people like Marvel movies. Superhero movies are liked by kids, teenagers, adults, and retirees. A lot of people grew up on comic books and are now interested in watching characters played by popular actors.
Disney is trying to lower the age limit. Most often it is 12+. However, children can also watch movies, but together with their parents, as a result, the company only wins. Due to the lack of age binding, it is possible to motivate more people to buy a ticket to the cinema.
At the same time, the company approaches content creation consciously. There is no eroticism in Marvel films, kisses are rarely included, there is no excessive cruelty. These factors are often criticized by fans of the original comics. However, Disney adheres to strict policies and does not include scenes that can harm the fragile child psyche.
Interesting plots
Every comic book movie is more or less related to the previous one. Plots are not copied from comics, but are shot based on their motives. Thanks to the changes of the writers, there is always an effect of surprise. It is impossible to say with absolute accuracy what exactly will be in the new picture and how it will end.
Marvel Studios tries to surprise the audience: it includes new characters in the projects, develops old ones. As a result, the next film does not come out as a copy of the previous one. Fans are interested in watching the overall storyline. The characters seem bright, they sympathize.
The success of Marvel’s superhero movies also lies in the details. The creators include Easter eggs, references, small details in the plot that can only be understood by the most devoted fans of movies and comics. This motivates you to re-watch the movie.
Intrigue in every film
Each new Marvel picture keeps the audience in suspense when watching. The trailers are edited in such a way that it is difficult to say who will actually be the main villain. As a result, the audience is in a pleasant shock.
On average, Marvel films go up to 2 hours. However, they fly by quite quickly. Due to humor and interesting plot twists, the creators manage to keep the attention of the audience until the end of the tape. Moreover, after the credits, the audience is waiting for several additional scenes. Some are just funny, others reveal any secrets of the characters or tell about the next phases of the development of the cinematic universe.
Good marketing support
Disney allocates a solid budget for advertising. The PR campaign of a new film can begin a year before the premiere. You can see not only teasers on the network: an active sale of toys, posters is launched, rumors are launched, theories are built. In the online casino Palms Bet, 22Bet and others, there are devices with comic book characters. As a result, the audience is looking forward to the release of the film. Fans collect bit by bit the plot details, buy toys, visit casinobg, communicate with like-minded people and discuss the theories of insiders.
In addition, interviews of popular actors who starred in the project are often released. In their words you can find a hidden meaning and reservations. All this is covered in the media, which only fuels the interest of the audience and the desire of people to purchase a ticket to the cinema.
Such marketing tricks help to significantly reduce the cost of direct advertising. The release of trailers takes place with great excitement. They understand the personnel, build theories. Subsequently, the studio remains in the black. Tickets are sorted out a few months before the premiere, and the project pays off with a good profit.
Findings
Marvel Studios was able to get into the trend and get the recognition of the audience. It tries to make products of high quality, listens to the audience, invests large sums. Superhero cinema can not be called highly intellectual. However, they perform their main function – entertaining people, giving them bright emotions, allowing them to take a break from the gray everyday life. Most likely, this is the secret of the success of such a movie.
